Friday, June 11, 2010

Set Up Your Own Online Store

Do you have your own products that you would love to sell online but you don't know how?  What you need is to have your own mall, stocked with your own products and services, that you design, that you set the price and sell to everyone you can online.  Right?  I bet you thought this was hard...and you'd be wrong.  You can Create your own online store in minutes!


This is too Easy
There are a number of online store sites that provide everything you need...including the mechanics of how to accept payment.  All you do is follow the numbers by filling in a "setup" form:  

  1. Pick a store look from some great looking templates, modify them, or design your own from scratch.
  2. Stock your store with products and services (upload images)
  3. Set the pricing and pricing options.
  4. Setup your means of accepting payment (PayPal or another Merchant account if you want to accept credit cards).  PayPal alone works just fine, but the more ways to accept payment the better.
  5. Save the site, and . . .
  6. Sell, sellsell. 
What the Sites Provide for You
There are many great features that you don't think about, until you wish it was provided.  At minimum, the provider should include features like:
  1. Management and Reporting of everything form sales to visitors
  2. Invoice to pdf ability with CSV export capability as well.
  3. It should provide shipment tracking and email notification
  4. Allow recurring customers to register their account and for you to be able to track the top buyers.
  5. SEO tools, Google product submissions, email marketing tools and Twitter updates
  6. You should be able to offer clients discounts
  7. For those that don't feel comfortable designing a website, it should provide professional looking templates for easy drag and drop edits.  For those that are professional designers, they should offer them the ability to customize as needed.
  8. Adding or subtracting products should be simple.  You should also be able to offer product options such as size, color and more as well as control over inventory options.
  9. You have to be able to offer multiple secure payment options and not have these "optional" merchant accounts suck all the profit out...or make the added cost so high your product becomes too expensive.
  10. You also need to be able to make shipping and handling as easy, and as cost effective as you can.
...and the Cost?
I bet you think this costs allot?  Not really.  There are many prices out there and ways of pricing from the different providers.  Some have no setup fees, or up to a couple thousand dollars.  Some have monthly charges from $15 up to $300, or none at all.  Some take a percentage of the sales while others don't have any extra fees.  Which setup is best for you really depends on the pricing of your products as well as the volume you do.  Most of the programs, actually all the ones I looked into, give you the option of either upgrading or downgrading at any time.  So if you estimated high or low, or if your volume or pricing structure changes over time, you can adjust your "Plan" as it best fits you at the time.


Compete with the Big Stores Now
It has never been easier to sell your products and service online...just like the "big stores" do, without paying big money for the privilege. Now you can sell your crafts, or your books & videos, how about your clothes or even your real estate properties.  I have friends that invest in real estate and they love this as a way of cataloging there properties for sale and/or rent.


You now look just like a much bigger business, even if you are running it out of your own home.  


You say you don't have enough products yet to make this work?  
Add products form others on your store, take the orders and get a commission from them, place the orders for delivery when you get them, and have the other product "suppliers" drop ship them for you.  This way, you don't handle the product, but you look like you do.


No more excuses.
Well, you can't say it can't be done anymore.  All the tools you need to sell your products and services online are at your fingertips and the cost is so little it can be easily justified.  What's stopping you now?


Online selling made easy!




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